Dejections

Why are so many dot-com ventures guaranteed to fail or a best
achieving luck luster results on the internet? Because they
haven’t wisely invested the time, energy and thought power into
creating a memorable domain name. So before choosing a domain
name, consider a few ideas.

First of all, consider the real estate term location, location,
location. You need to think of your domain extension as a
location, as most web surfers expect to see dot-com after a URL.
Many surfers automatically type in dot-com at the end of the
domain name even if you advertise your domain as dot-net or
dot-org. I’m not saying you can’t build something great using
other extensions, its just a lot harder.

So what works?

Short, simple, real words that are easy to spell and create a
lasting impression. For website on health care products, for
example www.cloud9.com or www.clondnine.com would work.
www.bestexperiencehealthcare.com most likely wouldn’t.

Also your domain name should tell the search engines what you
are all about. Since few surfers would search directly for
www.clondnine.com, www.cloud-nine.com might be a better option.

Simple may be best and you want a name that is to memorable, but
don’t make your domain name to generic. www.money.com is simple
and easy to remember, but it doesn’t create a memorable
association with a particular product or brand name. Think of a
name to grabs to the surfers attention. Instead of www.money.com
try www.moneymatters.com.

A great domain name in its self won’t keep your business afloat,
but if it at least creates a memorable association and draws
surfers to your site you’re already halfway there.